
Join performance coach, Martin Brady, to gain insights, knowledge and expertise on how to raise your game in life. This podcast is for anyone who wants to reinvent themselves, make big changes and live with true self confidence.
Martin is an ex military sniper , motivational speaker turned performance coach and the founder of the built to lead programme. In many of these episodes he will be joined by wife Rosanne, who is a rapid transformational therapist.
Together they have reinvented them scaled entirely and they want to help you to do the very same.
Grab and notebook and pen. Standby
Podcast Description
Join performance coach, Martin Brady, to gain insights, knowledge and expertise on how to raise your game in life. This podcast is for anyone who wants to reinvent themselves, make big changes and live with true self confidence.
Martin is an ex military sniper , motivational speaker turned performance coach and the founder of the built to lead programme. In many of these episodes he will be joined by wife Rosanne, who is a rapid transformational therapist.
Together they have reinvented them scaled entirely and they want to help you to do the very same.
Grab and notebook and pen. Standby
Episodes

Sep 1, 2025
Sep 1, 2025
15 min
In this episode, I dive into identity change and why so many people stay stuck in patterns like procrastination, disorganization, and self-doubt. I share why you can’t force someone else to change their identity—and why real transformation only happens when you decide to upgrade how you see yourself.
Using simple but powerful examples—from a thermostat that always pulls us back to our comfort zone, to the difference between an old Sony Ericsson and the latest iPhone—I explain how our identity can either keep us limited or help us evolve to a completely new level.
If you’ve ever caught yourself saying, “That’s just who I am,” this episode will challenge that belief and show you how to upgrade the way you think, act, and ultimately, the way you live.

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