
Join performance coach, Martin Brady, to gain insights, knowledge and expertise on how to raise your game in life. This podcast is for anyone who wants to reinvent themselves, make big changes and live with true self confidence.
Martin is an ex military sniper , motivational speaker turned performance coach and the founder of the built to lead programme. In many of these episodes he will be joined by wife Rosanne, who is a rapid transformational therapist.
Together they have reinvented them scaled entirely and they want to help you to do the very same.
Grab and notebook and pen. Standby
Join performance coach, Martin Brady, to gain insights, knowledge and expertise on how to raise your game in life. This podcast is for anyone who wants to reinvent themselves, make big changes and live with true self confidence.
Martin is an ex military sniper , motivational speaker turned performance coach and the founder of the built to lead programme. In many of these episodes he will be joined by wife Rosanne, who is a rapid transformational therapist.
Together they have reinvented them scaled entirely and they want to help you to do the very same.
Grab and notebook and pen. Standby
Episodes

Monday May 18, 2026
The Real Reason Most Men Stay Stuck
Monday May 18, 2026
Monday May 18, 2026
Most men already know what to do.
They know they should train harder, eat better and become more disciplined.
So why do so many still stay stuck for years?
In this episode, we dive into the real reason most men struggle to change long term — identity.
We unpack how your beliefs, self-image and internal standards quietly drive your behaviour, why so many men constantly start and stop, and how stress, pressure and inconsistency reinforce the exact version of themselves they’re trying to escape.
This isn’t another fitness podcast.
This is about understanding the psychology underneath why men stay stuck.

Tuesday Apr 14, 2026
Rosanne RTT special: Why people try to fix issues on the wrong level
Tuesday Apr 14, 2026
Tuesday Apr 14, 2026
In this episode, Rosanne breaks down one of the biggest reasons people stay stuck: they’re trying to solve problems on the wrong level.
Most people attempt to change their behaviours, routines, or environment — but the real driver of those patterns lives much deeper, within the subconscious mind.
Rosanne walks through how the subconscious shapes beliefs, identity, and automatic responses, often rooted in past experiences that are no longer relevant but still running the show.
She then introduces the core principles of Rapid Transformational Therapy (RTT), outlining a powerful four-step process designed to uncover, understand, and rewire these patterns at their source. Rather than managing symptoms, this approach focuses on creating lasting change by addressing the root cause.
you’ve ever felt like you “know what to do” but still can’t seem to change — this will explain why.

Sunday Mar 29, 2026
The Identity Gap Destroying people: identity v Image
Sunday Mar 29, 2026
Sunday Mar 29, 2026
In this episode, we explore a pattern that drives decision making at the highest level, the need to maintain an image of success, even when it comes at the expense of internal clarity, energy, and control.
You’ll hear how external behaviours, from generosity to leadership to visibility can often be driven not by alignment, but by perception. And why so many successful people end up building lives that look impressive… but feel heavy to live inside.
This episode breaks down the hidden cost of performing for approval, the gap between external success and internal experience, and why investing in how you’re seen can never replace investing in who you are.
DM us “ PODCAST” with your feedback If this landed

Tuesday Mar 24, 2026
These 4 Ps Are Running Your Mind Right Now
Tuesday Mar 24, 2026
Tuesday Mar 24, 2026
You wake up thinking.
You go to bed thinking.
And even when things are going well… you still feel the pressure.
Sound familiar?
In this episode, I unpack why so many business owners feel like they can’t switch off—and why the real source of that pressure has nothing to do with the business itself.
I introduce the 4 Ps that are running in the background of your mind every single day… and once you see them, you can’t unsee them.

Monday Mar 16, 2026
The biggest mistake business owners make during financial crisis
Monday Mar 16, 2026
Monday Mar 16, 2026
When financial pressure hits a business, most owners instinctively react in ways that make the situation worse.
In this episode, we explore one of the biggest mistakes business owners make during financial crises — playing it safe at exactly the wrong time.
Drawing on lessons from economic history, elite performance environments, and the concept of the Barbell Effect, we break down why the most resilient leaders do something very different when uncertainty rises.
Instead of shrinking back, they protect the foundations of their business while simultaneously leaning into bold, asymmetric opportunities.
But the real challenge isn’t strategy.
It’s identity.
Because during periods of financial pressure, three hidden identity traps tend to surface:
• The fear of being exposed or “found out”
• The pressure to maintain an image of control and success
• The tendency to retreat into overthinking and hesitation
These internal battles quietly shape the decisions leaders make when it matters most.

Sunday Mar 01, 2026
Why high performers wake up feeling anxious.
Sunday Mar 01, 2026
Sunday Mar 01, 2026
Why do driven, capable, successful people often wake up feeling anxious before their feet even hit the floor?
In this episode, we break down the three biggest contributing factors behind morning anxiety in high performers.
This isn’t about weakness. It’s about wiring.
We explore:
- Why your nervous system wakes up scanning for pressure instead of possibility
- How identity-based performance creates a constant background tension
- And why unfinished internal conversations, not workload, are often the real weight you’re carrying
If you’re someone who is respected, relied upon, and outwardly successful — yet wake up with a tight chest and a racing mind — this episode will help you understand what’s really happening and how to start shifting it.

Sunday Mar 01, 2026
Why high performers feel anxious when they wake up
Sunday Mar 01, 2026
Sunday Mar 01, 2026
Why do driven, capable, successful people often wake up feeling anxious before their feet even hit the floor?
In this episode, we break down the three biggest contributing factors behind morning anxiety in high performers.
This isn’t about weakness. It’s about wiring.
We explore:
- Why your nervous system wakes up scanning for pressure instead of possibility
- How identity-based performance creates a constant background tension
- And why unfinished internal conversations, not workload, are often the real weight you’re carrying
If you’re someone who is respected, relied upon, and outwardly successful — yet wake up with a tight chest and a racing mind — this episode will help you understand what’s really happening and how to start shifting it.

Sunday Feb 22, 2026
The audio behind building a multi 6 figure business
Sunday Feb 22, 2026
Sunday Feb 22, 2026
In this episode, I break down the full story of a client who came to us with their business as a side hustle. They were working part-time. Six figures felt distant. Heavy. Almost unrealistic. The gap between where they were and where they wanted to be felt like a climb they weren’t sure they were built for.
What wasn’t missing was strategy. This client has worked with others in the past and knew strategy wasn’t the issue.
I walk you through the challenges they were facing at the beginning, the internal pressure, the doubt, the inconsistency, the way success felt “far away” rather than inevitable. We unpack the key breakthroughs that changed everything.
Then I share the actual audio we created during their time working with us. A neuroplasticity based identity recording designed to rewire how they saw themselves, how they made decisions, and how they showed up in their business.
They listened to this every single day for a minimum of 30 days.

Monday Feb 16, 2026
What business owners can learn from the ups and downs in the garage industry
Monday Feb 16, 2026
Monday Feb 16, 2026
In this powerful and honest conversation, I sit down with independent garage owner turned mentor, JP Darcy, to unpack the real story behind building a successful garage in Ireland, far beyond the surface level perception of running a “busy workshop.”
JP shares the emotional and operational realities that most people never see. From the relentless pressure of responsibility, cash flow stress, staffing challenges, and long hours, to the internal battles of self-doubt, burnout, and the weight of leadership. This episode gives a raw and truthful look into what garage owners are really carrying.
We explore what it actually takes to build a respected and profitable independent garage in today’s landscape, including the mindset shifts required to move from technician to business owner, the daily decisions that shape success, and the hidden emotional cost of growth.
JP also opens up about his personal evolution and how he went from feeling overwhelmed and trapped by his business to becoming a leader with clarity, structure, and purpose. Now, he’s on a mission to mentor and elevate other garage owners across Ireland.

Monday Feb 02, 2026
5 reasons business owners are losing the mental game
Monday Feb 02, 2026
Monday Feb 02, 2026
In this episode, we explore why so many capable, driven business owners are losing the mental game — not because they’re failing, but because they’ve outgrown the identity that once made them successful.
We break down how a business doesn’t just produce financial results — it constantly feeds information back into your emotional state. Revenue fluctuations, staff issues, industry noise, competitors, and social comparison all become reference points for how you feel about yourself.
When your internal state is tied too tightly to external outcomes, pressure rises, clarity drops, and decision-making becomes reactive.
You’ll hear why:
- Business acts as an amplifier of who you’re being — not just what you’re doing
- Self-referencing against peers and industry standards quietly erodes confidence
- Old identities that once drove hunger and growth can now create tension, anxiety, and overthinking
- More strategy isn’t the answer when the internal operating system is outdated
grab a notebook and pen. Let’s go
